Who we are

AURA brings together research and insight managers in client-side roles to share best practice, swap tips and stimulate new thinking.

Something for everyone: We’re a rapidly growing network with 700 members from around 200 organisations of all sizes and from a wide range of business sectors. We have big names like Sky, Boots, Samsung, HSBC and Diageo, as well as universities and charities. 

We also represent the interests of our members in the wider industry through regular interactions with bodies like MRS, AQR and ICG to promote client-side issues.