AURA membership is corporate rather than individual and is only open to organisations involved in buying market research and/or insight. Companies that supply research services are not usually eligible to join. Membership is always subject to final decision by AURA’s Council.

AURA corporate membership costs just £545 plus VAT per year for one Main Member and up to three Associates, working out at £100 plus VAT per head. Associate Members receive full access to AURA's benefits and may attend seminars but only the Main Member may cast the organisation’s vote at any General Meetings. You can add more Associate Members if you wish, for just £100 plus VAT for each additional Associate Member. 
Special Interest Groups
To join GIMRA (General Insurance Market Research within AURA) there is a supplement of £200 plus VAT. 
Other special interest groups run for those with dedicated insight needs; e.g. Communities and International, are available to members at no additional charge.


Applicants for Main or Associate membership will ideally belong to one of the following professional bodies: MRS, ESOMAR, CIM, AQR or the SRA (or currently be applying for membership). Failing this, applicants will need to either:

  • be proposed by an AURA Main Member who is also a member of one of the above professional bodies;
  • sign an undertaking that they have read, and promise to abide by, the Market Research Society’s Code of Conduct
  • attend an interview with AURA Council members to establish that the applicant has the necessary experience as a market research professional.