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Brains, Waves and Automated Machines
13 July 2018

Brains, Waves and Automated Machines - July Seminar

The next AURA Seminar is 24th July 2018.   Register your place today     Brains, Waves and Automated Machines Back in May, members looked at tools and techniques that insight...

6 July 2018

How to Demystifying the ‘Cool’ in Qual for Real and Tangible Impact

How to Demystifying the ‘Cool’ in Qual for Real and Tangible Impact Throwing terms around like ‘Behaviour Change’, ‘Cultural Insight’, and ‘Ethnography’ is a great way to sound...

18 June 2018

7 Ways to Turn Customers into Fans

C Space have often spoken at AURA events over the years, we welcomed this article on the subject of turning customers into fans, by Global CEO of C Space, Charles Trevail. This...

18 June 2018

Increasing Brand Love by Sweating the Small Stuff

The Behavioural Architects at AURA At AURA's May 2018 event, First Aid for Brands, Crawford Hollingworth discussed how behavioural science helps us sweat the small stuff, and how...

15 June 2018

Revitalising the Berghaus Brand: a no filter case study of a brand repositioning

The Value Engineers at AURA At AURA's May 2018 event, First Aid for Brands, Fleur Horner and Susannah Cohen delivered to AURA members an honest account of a brand repositioning...