Menu

New webinar: Using Storytelling to Drive Advertising Memorability and Effectiveness

Another chance to see the popular AURA Award winning case study from Rightmove and Neuro-Insight into how storytelling can drive both advertising memorability and effectiveness.

In this webinar, Shazia and Abiola will talk about how Rightmove used neuroscience to test the memorability of a new TV advert which went on to be one of their most successful campaigns to date.

 

You'll find out

 

  • Background to the campaign and why Rightmove chose neuroscience for ad testing
  • Get an overview into the methodology used by Neuro-insight
  • Get some general learnings for brands from neuroscience
  • And find out how the ad performed in the real world

 

Sign up here