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Paul Laver (One Minute to Midnight) Speaking at AURA Conference

SPEAKER ANNOUNCEMENT

Paul Laver of One Minute to Midnight will be joining us at the AURA Conference on 6th March 2019. Paul is Co-Founder of the award-winning human insight agency One Minute to Midnight (MRS Best New Agency 2017). In 25 years he’s conducted work on the ground in over 50 countries for leading international organisations across sectors including finance, pharma, travel and tourism, FMCG, and entertainment.

 

Think Holistic. Think (C.E.L) Commitment, Empathy, and Language

What to expect from Paul

The management team at One Minute to Midnight recently conducted a qualitative piece of work with senior insight personnel from some of the world’s leading consumer brands across private, public, and charity sectors into how the industry can make insight more useful. Despite a broad range of specific insight needs there was much common ground into how to really land insight so that it can be an agent for change. 

 

In their own words, you’ll be hearing how your peers get their insight to be as useful as it can be, and how it’s an holistic story based on three key principles of Commitment, Empathy, and Language (C.E.L). In the Usefulness Project Report (included in your pack) you’ll find 20 Provocations. Paul will provide you with a snapshot of some these so that you can leave the conference with an idea or two as to how to land your insight even more powerfully than you are already.

 

Registration

Register today for the AURA Conference and Awards Ceremony.

 

Conference Registration: https://www.insightshow.co.uk/register

Awards Registration: https://www.eventsforce.net/centaur/1670/register

AURA at the Insight Show: https://www.insightshow.co.uk/visit/aura

 

About Paul Laver

Paul is Co-Founder of the award-winning human insight agency One Minute to Midnight (MRS Best New Agency 2017).

 

Paul’s agency-side career in research has spanned disciplines with an emphasis on qualitative for the likes of HPI, Headlight Vision, and Olive Insight. In 25 years he’s conducted work on the ground in over 50 countries for leading international organisations across sectors including finance, pharma, travel and tourism, FMCG, and entertainment.

 

As Co-Founder he remains hands-on, leading multi-market programs and working into C-Suite and senior teams at the world’s biggest brands, ad agencies, and management consultancies.

 

For more information on Paul and One Minute to Midnight please click here: http://www.oneminutetomidnight.life/