Why Igniting Change? - 2018 AURA Conference

This Year’s Theme: 2018 AURA Conference

As the 2018 AURA Conference draws ever closer, we are excited to welcome so many of our members to what is set to be another great event.

Every year, the AURA Conference focuses on a specific theme that guides presentations and workshops over the course of the day. 

Igniting Change

This year is no different. Our conference will be exploring the theme of ‘Igniting Change’ with the help of our talented speakers. 

What do we mean by Igniting Change?

In our industry, we are always seeing the results of the hard work and great research. However, once the research has been completed and the insights have been presented back to the business - that doesn’t always guarantee real and lasting change for your business.  

Both clients and agencies play important roles in this, and clearly it works best when they work seamlessly together. Our speakers will share from their experience and relevant case studies how to ignite that change in your business. 

Why have we chosen ‘Igniting Change’ as our theme for this conference?

The Insight Show has selected Growth as their overall theme for their conference, and we like to compliment their theme and your overall experience. 

In particular, Igniting Change is a core process of any business’ growth. The Research and Insight industry offers businesses the foundations for how they develop their short and long term strategies, resulting in growth. As professionals, our work doesn’t stop there as Research and Insight teams continue to offer value long after the findings have been submitted. 

The ability to influence and ignite change in business is a valuable tool for any professional in this field. Throughout the course of the conference our speakers will share their ‘Hints and Tips’ to ensure members have the tools they need to continue to deliver that value. 

Over the course of the conference, you will hear direct experiences of Igniting Change from the following businesses and agency partners: 

  • Zappistore
  • International Hotel Group & Acacia Avenue 
  • Pepsico & Watch Me Think
  • Unilever & Kantar

Additionally we will be running an interactive panel discussion with a select group of senior members from the above businesses. Your opportunity to ask industry experts questions on the subject of ‘Igniting Change’.

Conference Details

Full details for the conference can be found on The Insight Show website:

AURA Conference Venue

The Insight Show and AURA Conference will be taking place at Olympia Central, Hammersmith Road, Kensington, London W14 8UX. 

AURA Awards & Dinner

The AURA Awards will be held at the Jumeirah Carlton Tower, 1 Cadogan Place, Knightsbridge, London SW1X 9PY. Nearest tube is Knightsbridge, Piccadilly Line. 

(Thursday 8th March 2018, 18:30 to Midnight)