Our 2018 AURA Award Winners

2018 AURA Award Winners


Chosen exclusively by our members, the AURA Awards ceremony took place on Thursday 8th March 2018, and was attended by members and agencies alike - with winners including Join the Dots, Incite and ABA Research.

The AURA Awards are exclusively nominated and selected by our members. Chosen from AURA event speakers and partner agencies from across the last 12 months, the competition is tough with so many great nominations across all categories, this year was no different. 


The 2018 Winners

The AURA Awards consist fo two categories, Client and Agency, here are the results for the three awards in the Client category.


Best Client Speaker

Awarded to an AURA member for their role as a speaker at an AURA event. This year the award went to Joe Morrison, Head of Business Improvement & Innovation at Plan International UK. 

Joe recently spoke at an AURA event on the topic of ‘Blending Multiple Sources of Insight’.


Joe Morrison, Winner of Best Client Speaker 2018 - Presented by event sponsor Fineline 


Knowledge Sharing

At AURA, we value knowledge sharing and the experience of insight for the benefit of our members. Every year, one member who has stood out through participation on our online forums and supported fellow members receives the award for Knowledge Sharing - this year the award goes to Annette Muller.


Insight Impact

Ultimately, the bottom line is important to our members, clients, partner agencies and businesses. AURA recognises this fact by awarding every year the Insight Impact award to members who have demonstrated set criteria through their efforts. 

The Insight Impact award went to Auto Trader UK.  


Auto Trader, Winners of the Insight Impact award 2018


Agency Categories

AURA and its members work very closely with agencies throughout the year, and our second category looks to reflect the hard work that goes into these relationships and the resulting work. 

In this category five awards are nominated and voted for by our members, including Best Agency Speaker, Commercial Acumen, Communication, Trusted Advisor and Agency of the Year.


Best Agency Speaker

AURA always welcomes the value that comes from our client and agency speakers at our events across the year. This year our members recognised Catherine Brooks of Catharine Brooks Development Limited. 


Catherine Brooks, Winner of Best Agency Speaker 2018 


Commercial Acumen 

Delivering insightful and cutting edge research is one half of the equation, this award recognises an agency who has stepped up and proactively helped our members drive commercial returns from their insights.

The award for Commercial Acumen went to Incite and was collected by Matthew Froggatt and Jennifer Jones. 

Jennifer Jones and Matthew Froggatt, Winner of the Commercial Acumen award 2018



Putting the output of any research project in front of an internal audience can be a make or break moment for any of our members. This award seeks agencies whose communications are capable of creating ‘wow’ moments and our members are proud to put in front any internal audience. 

The award for Communication went to Join the Dots and was collected by Quentin Ashby and Kelly McKnight. 


Kelly McKnight and Quentin Ashby, Winner of the Communication award 2018


Trusted Advisor

AURA members form relationships with many of the agencies they work with, but what’s even better is when they find a trusted advisor. A partner who understands the business’ agenda and goes beyond the call of duty to help you deliver it. 

Always a highly popular category as this reflects the investment and trust, clients and agency, both sides place in one another.

This year the Trusted Advisor award went to ABA Research, collected by Alison Bainbridge and Yvette Allen.

Notably, this is ABA Research’s second year in a row winning this category. 


Alison Bainbridge and Yvette Allen, Winner of the Trusted Advisor award 2018


Agency of the Year

And lastly, our final award for Agency of the Year - previously winners in 2017 was the team from ABA Research. 

As we have already mentioned, all awards are nominated by the clientside industry professionals that makes up our membership. The Agency of the Year award goes to the agency with the most nominations and votes across the other awards in this category, implying consistency as well as depth of expertise. 

Their second award of the night, Incite take the AURA Agency of the Year award 2018.


Jennifer Jones and Matthew Froggatt, Winner of the Agency of the Year award 2018



The AURA Awards recognise the huge amount of work and effort from all the agencies and members across our industry. 

Sarah Whiddett, AURA Chair, oversaw the event and said of the AURA Awards:

“Our annual awards are our opportunity to recognise the huge impact our members and partner agencies have on our sector and the businesses in which they operate. They are all voted for by our members, and celebrate both client-side and agency expertise through powerful case studies, inspiring presentations and best practice knowledge sharing, Congratulations to all our winners and nominees for the lasting impact they have made in 2017.

We are already looking forward to our 2019 awards event, and I look forward to seeing the continued strength of nominations that show a transformative and lasting impact through inspiring insight”