Person 1st - A new improved approach for delivering qualitative insight

All too often we do research on our terms: we tell people when to turn up, we ask the questions and set the tasks to be completed… But not everyone is made for qualitative research the way it’s done.

As we move into a more inclusive world, the researchers at Qual Street wanted to develop methods and approaches that reflected that shift…

Enter Qual Street’s Person 1st

Person 1st is a hybrid qual/ ethnography methodology designed to deliver deeper and more impactful insight. It puts the participant at the heart of the qualitative process by co-producing with them the content and the method: doing research in a way that they feel works for them.

In this presentation we’ll take you through how Person 1st research is done, its benefits, limits, and which kinds of projects its particularly suitable for.

To sign up for this online event

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