Anticipation to Anxiety: Catching the wave of post-Covid life
Listen & Learn will talk about 6 consumer personas, each with very different experiences of the pandemic and a different approach to life post-Covid
Social insight agency, Listen & Learn, discovered six different consumer personas, with very different experiences of the pandemic. Each group is approaching post-Covid life differently, presenting new opportunities for brands to be there for them.
Life is about to change. Lockdowns are ending, new possibilities are out there.
Most brands reacted too slowly to the pandemic. They lacked immediacy and relevance, losing ground to the agile.
This time can be different. We know what’s coming.
But we need to get it right. One size won’t fit all.
We need to understand why different people need different things.
This paper will show you how to talk to different groups of people. How to find the creative possibilities in this time of change.
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