What can Neuroscience Tell us About How We Relate to Influencers? More and more brands are investing in influencer marketing, but does it really work?
This is the question Neuro-Insight and Whalar aimed to answer with their joint study “The Science of Influencer,” investigating what happens in the brain when people are viewing Instagram content from micro, macro and celebrity influencers, and how this compares to ads on TV, Facebook and YouTube.
With Shazia Ganai (Neuro Insight) and Ian Forrester (Whalar)
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