Using storytelling to drive advertising memorability and effectiveness

Another chance to see the popular AURA Award winning case study from Rightmove and Neuro-Insight into how storytelling can drive both advertising memorability and effectiveness.

In this webinar, Shazia and Abiola will talk about how Rightmove used neuroscience to test the memorability of a new TV advert which went on to be one of their most successful campaigns to date.

You'll find out

Background to the campaign and why Rightmove chose neuroscience for ad testing
Get an overview into the methodology used by Neuro-insight
Get some general learnings for brands from neuroscience
And find out how the ad performed in the real world