Research Innovation in Action

We've four fascinating new research approaches to share during this session which you can sign up for here:

Qualitative research at scale with an AI Virtual Moderator

Deepr has been designed as a complement to classic qual and quant. It emulates the approach and depth of questioning and stimulus of classic qual but uses AI and digital interactivity to achieve much of what qual groups can, at scale and pace. The key is software, which is programmed to probe in-the-moment according to key insight quest themes

This session will be led by Richard Clark, MRQual and Kate Waddell, Kwad Consulting

Helping women build better financial futures with a multi-method research approach

An innovative multi-technique approach used for the Wisdom Council to create a viable solution for financial companies to identify, engage and encourage women to take more responsibility for their financial stability. The unique approach combined research techniques, a community panel, and advanced analytics to harness customer databases with a higher level of confidence than ever before.

This session will be led by Michael Fisher, Customer Analytics Director for STRAT 7 Bonamy Finch

Getting closer to respondents: using WhatsApp to re-imagine mobile research

WhyCatcher is Jigsaw's unique integrated WhatsApp research solution which has been shortlisted by the MRS as one of their Innovations of the Year 2020. They’re the first agency to have been approved by WhatsApp for automated research, enabling the collection of authentic, in-the-moment, actionable insights via the world’s most popular messenger service.

The session will be led by Matt Bishop, Digital Research Manager and Alex Johnson, Director at Jigsaw

Swipe right! The practical application of Tinder technology to innovation

Buzzback will share a new way of working, using technology that goes where consumers are going and helps clients drive internal change. This approach turns the NPD spotlight away from customers and towards the internal marketing team using “Swipe”. They’ll argue that involving stakeholders delivers you a more well-rounded perspective of successful ideas and unearths richer, more instinctive insights

This session will be led by Martin Oxley, MD of Buzzback