From ideation to holistic product evaluation, three papers showcasing the best new thinking in agile, effective innovation research
Register for The Process of Innovation
Building a better innovation pipeline using creative minds
When traditional ideation approaches didn’t lead to anything new and surprising ideas, a new approach was developed which successfully generated some new, disruptive and out of the box ideas
This session will be led by Mathilde Lévy, Reckitt Benckiser and Tom De Ruyck, Insites Consulting
A new global approach to innovation to help brands find their edge
Blue Yonder will share the essence of their new innovation process, XM, co-created with a global FMCG giant and how it has transformed the way they work and earned buy in at the highest levels
This session will be led by Hannah Rogers, Blue Yonder
Human centric innovation for less time and money
People are at the heart of the best innovation and any innovation process needs to put them and their needs at the centre. Verve will share their approach to digital innovation, how to harness the value of online conversations and deliver best practice co-creation in an agile way
This session will be led by Paul Lawson and Richard Preedy, Verve