The Art & Science of Landing Insights
Join AURA's Agency of the Year as they share their approach to storytelling
Join AURA's Agency of the Year as they share their approach to storytelling
Basis will share their approach to landing insights across an organisation, without always defaulting to traditional methods (so PowerPoint!). Starting with tips for creating an engaging narrative and then culminating in new, innovative ways to communicate across your business including
- 6 golden principles for storytelling - including why and how to surprise
- tips on what to consider when deciding how best to share insights with different audiences around your organisation
- A look at some of the less traditional ideas for landing insight that have proven successful with insight clients across a range of sectors and geographies
Registration is now open
