Best of the MRS Awards: The Impact Edit
See three winning papers from 2020's MRS Awards focusing on business impact and insight management
In this session the winners of three impact related MRS Awards will be sharing the research projects that got them the glassware in December.
Humankind Research and Stop the Traffik: Winners of the Liz Nelson Award for Social Impact and the MRS Grand Prix
Humankind Research collaborated with STOP THE TRAFFIK to uncover insights about the experiences and myriad forms of exploitation encountered by those migrating from Lithuania to the UK. These insights were used to develop and evaluate a targeted comms campaign designed to help inform and protect those at risk which had a measurable impact on the target audience, changing lives.
- Tesco & C Space: Winners of the MRS Research Live Award for Business Impact of the Year (UK)
In what has been an extraordinary year for retail this paper is a great example of the value of quality research at times of economic and societal flux. The pandemic generated a surge in demand for evidence, leading to an invigorated role for insight at the centre of a large and complex organisation.
- BT Group and Dechtech: Winners of AURA/MRS Award for Insight Management
Hear how BT & Dechtech built a pricing model bringing bringing together an array of disparate market intelligence from across the business in a very collaborative way. The resulting simulator radically changed how BT reaches pricing decisions and saved time and resource.
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