Best of the MRS Awards: The Science Edit

Three papers which applied science to answering business questions

Discover.ai and The Women's Health Tech Hive: Winners of the MRS Award for Healthcare Research

Women are under-represented in data, medical trials and drug development – a massive data gap, costing the lives of millions of women every year. This project, commissioned by the Health Tech Hive, is designed to reveal the scale and form of this gap. By finding the real unmoderated voices of women online, and plugging them into Discover.ai’s machine-learning platform, we were able to identify the multiple conditions affected by this gap, and show the tangible ways in which women are suffering and let down.

Macmillan Cancer Support and Yonder: Winners of the MRS Award for Innovation in Data Analytics

Macmillan and Yonder (formerly Populus) created a simulator to predict which of Macmillan's interventions could produce the greatest gains in patient’s Quality of Life. The innovative analytics behind the simulator provided a future-proofed effective tool during the COVID-19 pandemic. Whilst bespoke to Macmillan, the challenges and solutions addressed are common to many organisations who want to push for more realistic drivers modelling and provides a way to approach drivers to better predict outcomes.

Transport for New South Wales & The Behavioural Architects: Winners of the Jeremy Bullmore Award for Creative Development Research

Little did we know in August 2019 that the solution to a people distancing and movement challenge at train stations in Sydney NSW would end up having global COVID-19 relevance and application in 2020. The unlocking methodology developed by TBA showcases how using Behavioural Science unlocked contextual insights and inspired simple creative executions which had a dramatic impact on behaviour. For example, one execution led to an 88% reduction in gridlocking in key areas.

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