The New Rebellion: Gen Alpha Changing the World by Stealth

In the first of our sessions for Futures Month, Beano Brain explores how Gen Alpha are changing the world around us with over 4 million mini acts of rebellion every week.  Rather than anarchy and acts of rebellion which were rites of passage for previous generations, today’s children are carrying out millions of acts of activism every week. We are seeing an emerging generation who are responsible, frown on destruction and bad behaviour and will challenge everyday injustice.  Gen Alpha’s “constructive” rebellion is already impacting societal change.  The question is, are brands and organisations ready for them?

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