The Best Research Agencies You've (Probably) Never Heard Of: Class of 2021
The second of our sessions this month showcasing great work from less well know agencies
We've three more short and punchy sessions lined up for you in the second of or two online events for May showcasing the Best Research Agencies You've (Probably) Never Heard of
0900 Igniting Consumer Centricity - Giving an Organisation the Mingle Tingle - Mingle Connections with Moet Hennessey UK
Ever wanted to know how to create a successful online consumer closeness experience for 140 employees and 30 consumers simultaneously? That’s exactly what Mingle and Moet Hennessey UK did, not only delivering actionable insight on a strategic hot topic but reignited an energy and enthusiasm for the whole idea of direct employee-consumer connection.
0920 Changing the way the BBC thinks about discovering music Hook Research with BBC Radio
Music consumption is shifting away from chart-driven listening to more curated experiences, and new platforms (from Soundcloud and Twitch, to games like Fortnite) are changing the ways young listeners discover and engage with artists. In this AQR Highly Commended paper hear Hook and BBC Radio discuss how their findings have revolutionised the way the broadcaster thinks about music discovery moving forward
0940 Transforming your patient journey: A new agile approach - Buzzback with TherapeuticsMD
This paper will showcase a proven patient journey approach, integrating quantitative with qualitative interactive techniques, mobile video and social listening, for a 360° view to patient understanding. The approach included elements of greater speed, cost effectiveness, as well as creative blending of approaches, to understand patients holistically as people in order to build a better patient experience.
