Join us for a re-run of two of the presentations first seen at our London seminar on 20th January. If you weren't able to make it, it's a chance to hear two award winning papers from some of the best in the business
NSPCC and Mindlab
The compelling power of positivity - inspiring people to donate to a worthy cause
This session shows how the underlying visual and emotional associations people have with the NSPCC and other charities to uncovered donation drivers and barriers, as well as inspiring a new brand direction moving forward. It also demonstrates how quantitative implicit research can be used in an area often addressed through qualitative and semiotics approaches
Big Sofa Technologies
Innovation of the Year: Lifestream
Lifestream collects, streams and ingests people and motion detected behavioural video which is then visualised to deliver unparalleled insights
