Double Header: Lara Meyer, Bye Bye Burnout and Barry Clark, Creating Visual & Engaging Outputs

Lara Meyer, Bye Bye Burnout

Burnout remains a pervasive issue in the industry, particularly among market researchers striving to meet stakeholder/client expectations while balancing personal well-being. In this talk, we will explore practical strategies and evidence-based insights to help researchers not only prevent burnout but also thrive in both their professional and personal lives. 

Drawing on research from psychology, organisational behaviour and wellness practices, we will debunk common misconceptions about burnout and provide actionable steps for cultivating resilience, enhancing work-life balance and fostering a supportive work culture. 

Join me to learn how to say “bye-bye” to burnout and embrace a more fulfilling and sustainable approach to work and life.

Lara Meyer is a researcher turned professional coach who is committed to supporting leaders in the Insights industry find the sweet spot between high performance and happiness. She has a degree in psychology (BSc) and is trained in multiple coaching methodologies and is an accredited member (ACC) of the International Coaching Federation. 

Prior to coaching, she developed a multitude of leadership skills from a research career spanning almost 20 years with TNS, Kantar, Hall & Partners, as well as client-side at Microsoft and Hive. She now offers individual and team coaching and training, as well as delivering motivational talks for companies and organisations across the industry. 

Barry Clark, Related Stories: Creating Visual & Engaging Outputs

I created Related Stories in response to the growing client-side demand for; ' visual and engaging outputs' to research projects.  I combine documentary photography with audio recordings to make concise but engaging outputs that convey the lived experience of respondents. Essentially, I'm making three minute documentaries. 

The approach is a combination of ethnography, photography, storytelling and a conventional depth interview.  In this AURA presentation I'll be sharing a case study of what I do; a story made for Fair4All Finance, a not-for-profit organisation that was founded by the DCMS. The story is designed to bring one of their consumer segments to life. Fair4All aim to; "increase the financial resilience and wellbeing of people in vulnerable circumstances..."

Barry Clark has worked in consumer insight for the last 18 years, firstly at Foresight Factory and then at Trajectory.  He started his career at Whitbread and was the first markeing manager at Costa Coffee.  He was also a Brand Manager at the publisher, HarperCollins. He graduated from Strathclyde University with an Honours degree in marketing and industrial relations.

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