The crucial importance of defining and measuring trust
Boxclever and special guests delve into the critical role of evaluating trust through the lens of market research
Join Sam, Charlotte, Alison and our panel of special guests, Samuel Riley, Customer Insight at Asda and Rachel Congdon, Insight, Brand & Strategy Leader at NSPCC— for the final session in our webinar series in collaboration with AURA.
In this unique session, we’ll delve into the critical role of evaluating trust through the lens of market research. Together, we’ll break down what ‘trust’ really means to consumers, addressing how this elusive quality is often oversimplified in brand measurement. We'll go beyond the basics to explore key drivers of trust to strengthen brand equity and how strong trust perceptions ensure a competitive advantage through its direct influence on financial performance and customer retention.
Finally, we’ll discuss best practices for tracking and measuring trust over time, highlighting advanced analytics and brand tracking techniques to help you stay ahead in the trust game. Make sure you seize this opportunity to improve your understanding and help refine your approach to measuring trust in your brand.
Sam Gardner, Director - Sam is a founding partner at Boxclever, he heads the analytics team. He is a professional economist and statistician who blends these two skillsets to create analytical solutions which elevate insight to a level that is more engaging and commercially actionable. Expertise include segmentation, market simulation & pricing analysis.
Alison Gilbertson, Research Director - Alison has almost 20 years experience, working both agency and client side in insight analytics roles. What she enjoys most is turning complex analysis into simple and clear insight that really adds value to the businesses that she’s working with. She believes that fusing primary research with secondary data is when insights become truly actionable, engaging senior stakeholders who can see the size of the opportunity and a return on their investment.
AURA members - register for this event
Not an AURA member? Request to attend this event for free here
