How to Uncover Growth Opportunities using MaxDiff

Maximum Difference Scaling (MaxDiff) is a way to analyse the relevance of a number of alternatives and compare and prioritise between them

This online event will share how Cloetta, one of the leading confectionery companies in the Nordic region and The Netherlands, used MaxDiff Join us to uncover new growth opportunities

• What is MaxDiff and what business questions can it answer?
• Why MaxDiff is a better technique than simple ranking or rating questions?
• How Cloetta has saved time and created tangible value with Cambri’s MaxDiff functionality?

This is a great session for anyone new to MaxDiff or curious about new quant techniques

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