If Millennials are old and Gen Z are young, what is Generation Alpha?

A whistlestop tour of the three youngest generations. What makes them unique, how to market to them and what to expect from the future. 

Josephine Hansom will share data from Savanta's tracker 'State of the Youth Nation' to bring to life what it's like to be young today. Expect a fast paced presentation that will leave you a little nostalgic for the past and a little unsettled about the future.

Josephine is the Youth Practice lead at Savanta – helping clients prepare their business for the next generation of consumers. Before joining Savanta she was the MD of the award-winning agency YouthSight Research, helping her clients grow by better understanding the needs of Millennials and Gen Z. Josephine is a Fellow of the Market Research Society and is an elected member of its Board of Directors. She also co-presents the MRSpride podcast OUTsights and is the Chair of the MRS EDI Council.

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