We all know about Personas. They’re an enduringly popular explanatory aid for bringing market research data to life, especially when it comes to market segmentations, core consumer definitions, target audiences and more. But they’re time consuming to generate and require a lot of human thinking. 

We'll show you an end-to-end example of how to integrate segmentation data with quantitative semiotics to create lifelike interactive AI personas. Including a live demo and chat with our Gen Z simulation model which contains 20 segment personas. 

We'll also talk about our work with Pinterest to develop a bespoke AI algorithm to predict how well pinned images will perform amongst personas based on their semiotic properties.

Presented by Andy Dexter, Founder, Signoi

Andy has over 25 years' experience as a practitioner and serial entrepreneur in the world of marketing, insight and strategy.  He has been the founder of multiple award-winning agencies, including Illuminas and Truth Consulting, and now heads AI insight firm Signoi. He's a well known 'thought leader' in the sector, and has gained many industry awards for his conference presentations and papers.

AURA members - register for this event

Not an AURA member? Request to attend this event for free here

AURA Insight is registered in England and Wales under company number 03175954 at 15 Whitehall, London, SW1A 2DD
Log in | Powered by White Fuse