Insight Communities: Time for a renaissance?
A special event for AURA members, hosted and funded by Human8
A special event for AURA members, hosted and funded by Human8
In his book “Belonging to the Brand: Why Community is the Last Great Marketing Strategy”, Mark Schaefer emphasis that communities are the ultimate marketing strategy. They tap into fundamental human desires, create authentic connections, and provide sustainable growth for brands.
This exclusive, invitation-only event is designed for marketing and insights professionals eager to explore the past, present, and future of Insight Communities.
Register today and join us for an inspirational and interactive afternoon!
Programme highlights:
1 hour for refreshments and lunch, served at the Churchill Bar, sessions to start at 2pm
Chair opening
Insight Communities: Where have they come from? - by Martin Bryant, Senior Client Director, Human8
Nearly 20 years ago, the first online panels and bulletin boards gave birth of Insight Communities. This session will showcase their impact on commercial organisations and the Market Research industry, brought to life through AURA case studies.
Keynote
Insight Communities 2025: The good, the bad and the ugly – by Paul Child, Head of UK, Human8
Discover 10 key observations from the Insight Community landscape in 2025, both positive and negative, illustrated with AURA case studies. Followed by a working session to discuss what to keep, challenge, discard and identify any gaps.
The future of Insight Communities – by Angie Deceuninck, Global Client Partner, Human8
Gain perspectives of the future of Insight Communities from Mystic Meg and Gen AI.
Working session
Engage in a working session to outline the components of an Insight Community brief 2026.
Chair’s closing thoughts – by Martin Bryant, Senior Client Director, Human8
Takeaways
* Learn everything about Insight Communities and get a glimpse of what the future holds.
* Understand emerging trends and technologies, such as Gen AI, that will shape the future of Insight Communities
* Engage in collaborative sessions to share ideas and best practices with other marketing and insight professionals.
*Connect with industry peers and experts, expanding your professional network.
Presenters
Martin Bryant - Senior Client Director, Human8
Paul Child - Head of UK, Human8
Angie Deceuninck - Global Client Partner, Human8
Shakeel Mawani - Senior Insight Consulting, Human8
As this is an in-person event, places are limited. Book your place now!
AURA members - register for this event
Not an AURA member? Request to attend this event for free here
