Snacking in the Metaverse

In this session Doritos and davies+mckerr will share a case study of research in the Metaverse and showcase how innovative approaches to recruitment, methodology and analysis helped create the perfect snack for gamers

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How do we futureproof our brand?

It's a common refrain, particularly in uncertain times. davies+mckerr & Doritos partnered  to peer into the digital future and shape a response. Together they'll talk through their approach to recruiting participants who don't exist (yet) and getting answers to the questions they didn't know to ask...and how this collaborative approach helped make sense of it all and deliver tangible outcomes