Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it

One topic has dominated any discussion about the future of market research this year – generative AI such as ChatGPT. Whether Generative AI leaves you excited, scared or confused, you need to be using it for market research. This event will provide a primer about generative AI, share how your peers are feeling about it, showcase applications that every clientside researcher should be using and provide perspectives about what’s going to happen next.

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AURA will be joined by two people who know a thing or two about this stuff Phil Sutcliffe and Josh Seltzer

Phil is Managing Partner at Nexxt Intelligence. Inca, Nexxt Intelligence's conversational AI platform, uses the latest AI models to blend qualitative capabilities into quantitative surveys. Phil has 30 years experience using the latest developments in market research to provide insight for clients. 

Josh is CTO at Nexxt Intelligence. Josh is an expert in AI and large language models and has led the development of Nexxt Intelligence's inca platform. Josh and Nexxt Intelligence's team of engineers and market researchers have designed the platform by training state-of-the-art GPT large language models for market research applications.