Session Two: 1130-1250

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11:30  The naked truth: How to use WhatsApp to get closer to your audience than ever before

Presenter: Jon Cohen, Kindling Strategy

Drawing on a range of projects, this  entertaining  presentation will explore the value of using WhatsApp as  a research tool, suggest hints and tips on best practice, and highlight the potential pitfalls. 

12:00  #unfiltered: Tapping into the worlds of younger audiences 

Presenters: Steve Wateridge and Chloe Bartlem, Razor Research

This project, for BBC Sport, helped the broadcaster know how to be relevant and inspiring to younger female football fans during the 2019 FIFA Women's World Cup.  It used seed pairs as network conduits and allowed respondents to present their networks' conversations back to stakeholders.

The #Unfiltered approach challenges clients and researchers to consider less traditional research approaches, especially when working with younger, digitally engrossed, highly creative audiences.

12:30  Q&A