AURA has opened nominations for 2025’s Awards. There are opportunities for agencies to get involved. These FAQs are designed to help you find out how.
Are there categories agencies or suppliers can enter for the AURAs?
There are three project related categories agencies or indies can enter. However the entry must be supported by an existing AURA member. They are:
- Insight Impact: A project or body of work that delivered measurable impact in one of a number of ways
- ROI Award: A project or initiative that delivered a commercial return (revenue, savings) on a budget of over £15,000
- ROI Award – Smaller budget: A project or initiative that delivered a commercial return (revenue, savings) on a budget of under £15,000
In addition, we welcome entries from agencies directly, with no requirement for an AURA member endorsement, for our Innovation of the Year. For AURA innovation means delivering better insights or delivering insights better. It the past we’ve had great entries on new approaches to qual and questionnaire design, as well as data dashboards and the application of AI. Technology is not a pre-requisite
What are the entry criteria for the AURA Awards?
All the awards and the criteria are on the AURA website now: Click here for Awards Criteria
The Insight Impact award requires a submission of up to 750 words, with endorsements. The ROI Awards have lighter entry requirements and we don’t make proof of commercial impact compulsory
How do I enter?
The entry form for the three project based awards mentioned above is here (takes you to Typeform)
The Innovation of the Year Award entry form can be found here
Alternatively, word versions of the entry forms are available here, or by emailing [email protected]
How can I find out if my client is an AURA member?
The latest membership list can be found on the AURA website - Click here to go to the AURA membership list
What’s the deadline for entries?
Entries for the AURAs close at midday on 16th May 2025. The only exception is the Innovation of the Year Award, which closes slightly earlier on 11th April 2025.
What if my client isn’t an AURA member?
Sponsors of the AURAs are entitled to offer a free temporary membership to one of their clients (6 months) as part of their sponsorship package. If you’re not a sponsor, your client can join AURA and receive all the benefits of membership for just £630 plus VAT. They need to join before entry to the 2025 AURAs closes on 16th May 2025.
Is there a cost to enter?
No, AURA never charges people to enter their awards
How do agencies get nominated for the AURAs?
There are 3 Agency Awards for which AURA only accepts nominations from its members, agencies cannot enter themselves for these. The 3 categories we seek nominations in are:
- Trusted Partner
- Storytelling
- Best small agency (turnover of under £1m/25 or fewer staff)
We encourage agencies to ask their clients to celebrate them by submitting a nomination.
