Knowledge

Category: Research methodologies
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Sign Salad: How cultural semiotics drives behavioural change

6 Nov 2024
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Verve Beyond the Algorithm: Marrying AI with Human and Cultural Insight

23 Oct 2024
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Lucid The 'Double Helix' Effect Shiseido Case Study

4 Sep 2024
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Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it

Deck and playback available
17 May 2023
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Using MaxDiff to Uncover Growth

With Cambri. Deck & playback
1 Mar 2023
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Shining a Light on Cultural Shadows

Verve, deck and playback
23 Jun 2022
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The power of specialists

Little Wing/Open Questions/Field Notes on the power of collaboration [AURA seminar 23rd March 2022]
23 Mar 2022
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Quant Research: The Unspeakable Truth

With Flood & Partners Playback + deck
12 Jan 2022
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Qualitative Semiotics: Can We Research Consumer Meaning Making?

Chris Harnham, Nov 21 Deck and playback available
10 Nov 2021
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Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
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Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
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COVID 19: Everything's Changed, Nothing's Changed

Predicting the future with synthesis. With HSBC and SHED Research
14 Apr 2021
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PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
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PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020
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Lessons From the Frontline: Research Narratives of Islamist Terrorism

Konrad Callao, Craft Human Intelligence New Perspectives on Diversity event
28 Oct 2020
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Towards Nat Rep Samples that Represent Our Population

Theo Francis, Guinea Pig New Perspectives on Diversity event
28 Oct 2020
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Getting closer to respondents

Using WhatsApp to reimagine mobile research
22 Oct 2020
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Let's Stop Speaking Quantish

Webinar deck Vaughan Flood, Flood Partners
21 Jul 2020
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PLAYBACK: The Good, The Bad and the Ugly of Conjoint Analysis and Market Simulation

With Sam Gardner, BoxClever
25 Jun 2020
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The Good, The Bad and the Ugly of Conjoint Analysis and Market Simulation

Sam Gardner, BoxClever, webinar deck plus notes
25 Jun 2020
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PLAYBACK: How to do more with less - getting started with research synthesis

6 May 2020

Make More of Your Existing Research: Fixing Primark's German Problem

SHED Research & Primark
29 Apr 2020
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The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
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Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
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Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
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PLAYBACK Using storytelling to drive ad memorabilty and effectiveness

With Rightmove and Neuro Insight
14 Nov 2019

Becoming an Agile Insights Team: From AI to Augmented Intelligence

Deep Blue Thinking, Workshop
1 Jul 2019
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Using AI to Help Brands Create Exceptional Digital Advertising Content

MetrixLab
1 Jul 2019
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Participating not responding

CrowdDNA 2019 AURA Conference presentation
1 Mar 2019
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Our house: using TV and excitement to bring the customer closer to key stakeholders

Northstar
19 Jan 2019
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(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
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Automation and DIY online research

Premier Foods, Toluna Moving more insight in house using automation July 2018 seminar
1 Jul 2018
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Short can be sweet

Real eyes May 2018 seminar
1 May 2018
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Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
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