Knowledge

Category: Integrated research approaches
Members only

Promotional Effectiveness at Holland & Barrett

Part of the ROI on a Shoestring Series
28 Feb 2024
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Activating Insight at Booktrust

Winner of the AURA/MRS award for insight activation 2023
14 Feb 2024
Members only

Small is Beautiful

Craft on the power of collaboration [AURA seminar 23rd March 2022]
23 Mar 2022
Members only

A Journey to Profitability

Know Research with The Leprosy Mission
19 May 2021
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Right Trend, Standout Product

With Sainsburys talking about their Trendhunter platform
20 Apr 2021
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Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021
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PLAYBACK: Opposites Attract: Why Ethnography and Predictive Modelling are a Happy Couple

9 Mar 2021
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Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
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Changing the future of renting

Sigma Capital, Trinity McQueen
9 Jul 2020
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Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
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Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools

Beano studios, digital transformation
9 Jul 2020
Members only

PLAYBACK: How to do more with less - getting started with research synthesis

6 May 2020

Exploring Health, Nutrition and Exercise Through the Eyes of Children

++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
29 Apr 2020
Members only

Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand

RNIB and Versiti
29 Apr 2020
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PLAYBACK One Segmentation to Rule Them All

22 Apr 2020

The Story of 4G Assure

BT & Populus Winner 2019 MRS Award for Business Impact (UK)
21 Jan 2020
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Holidays are coming! Creating market-leading customer experiences for TUI

Tui & Sparkler
26 Sep 2019
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How moving from data fission to data fusion is helping Matalan flourish while others flounder

Matalan and Join the Dots/Insites Consulting
26 Sep 2019
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Our house: using TV and excitement to bring the customer closer to key stakeholders

Northstar
19 Jan 2019
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The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
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(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
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Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Making the case for investment in human customer service in an efficiency-driven world

Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
1 Nov 2018
Members only

Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
Members only

Getting in real life with Axe Lynx clients and the art of teen attraction

CrowdDNA July 2018 seminar
1 Jul 2018
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Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
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Complexity and collaboration

The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
1 Jan 2018
Members only
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