Knowledge

Category: Brand research and tracking
Members only

Brand Tracking: Everything you wanted to know but were afraid to ask

17 Sep 2024
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Lucid The 'Double Helix' Effect Shiseido Case Study

4 Sep 2024
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The Best Agencies You've (Probably) Never Heard Of Part 2

Cat Sat on the Mat, Futureful, PS Research, 7th Sense
24 Apr 2024
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The Best Research Agencies You've (Probably) Never Heard Of Class of 2024

Adience, Magenta, The Sound, Three Hands,
10 Apr 2024
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Tracking Your Way to Success

Karo Healthcare with Market Measures
25 Oct 2023
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Convincing a Boardroom of Accountants to invest in Brand Marketing

Skipton Building Society entry for Insight Impact Award 2023, with Trinity McQueen
28 Jun 2023
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Fit for purpose: providing consumer meaning to a corporate vision

Santander with Red Blue, presented at Quirks London
4 May 2022
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Insight As Art

FlexMR with British Gas
19 May 2021
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Relationship capital

Sparkler Neuroscience
1 May 2018
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Short can be sweet

Real eyes May 2018 seminar
1 May 2018
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Can Chairs Talk?

Kantar & Arper Text and data mining to understand brand health January 2018 seminar
1 Jan 2018
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10 things tracking should have in order to keep pace with the new digital landscape

Kantar, HSBC
1 May 2017
Members only

Insights Journalism – Transforming the impact of insights

Hall & Partners
1 May 2017
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Lessons from the Brand Tracking Coalface

Suzanne Lugthart, Rightmove and Jane Goldthorpe, 2CV
1 May 2017
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Measuring brands in B2B: understanding decisions to make decisions

IPSOS, Invesco
1 May 2017
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Social media and brand trackers: how can they work together?

Insights Distillery
1 May 2017
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Using Evidence-Based Marketing Principles To Win New Fans Consumers

Pentland Brands, RDSI
1 May 2017
Members only

True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
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