Knowledge

Category: Case study
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Sign Salad: How cultural semiotics drives behavioural change

6 Nov 2024
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In the Right Ballpark: Nicola Stevens, Close Brothers and Dan Young, Shed Research

25 Sep 2024
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Lucid The 'Double Helix' Effect Shiseido Case Study

4 Sep 2024
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Boxclever: Unlocking Loyalty Schemes

Hints and tips for developing loyalty schemes, featuring MoneySupermarket and Domino's
22 May 2024
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Presentations from Quirks May '24

BT, Nest and Human8, Virgin Media O2, Dunelm and Boxclever, Discover AURA
8 May 2024
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The Best Agencies You've (Probably) Never Heard Of Part 2

Cat Sat on the Mat, Futureful, PS Research, 7th Sense
24 Apr 2024
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The Best Research Agencies You've (Probably) Never Heard Of Class of 2024

Adience, Magenta, The Sound, Three Hands,
10 Apr 2024
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Promotional Effectiveness at Holland & Barrett

Part of the ROI on a Shoestring Series
28 Feb 2024
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Activating Insight at Booktrust

Winner of the AURA/MRS award for insight activation 2023
14 Feb 2024
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Small Budgets, Big Ideas: Producing Impactful Insight During Inflation

With Max Chaouch, BT Group. Part of the ROI on a Shoestring Series
31 Jan 2024
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Value in a cost of living crisis

Sky, winners of AURA Award for ROI (larger budget) 2023
17 Jan 2024
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Insight in Action: How one email and 15 words reduced customer calls by 10%

Nicola Stevens, Close Bros
13 Sep 2023
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Snacking in the Metaverse

With Davies+Mckerr and Doritos (PepsiCo). Deck and playback available
31 May 2023
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Lot 42: A Refreshing Case for Semiotics

23 Nov 2022
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Insights Assemble: Getting more for less through cinema industry collaboration

With Vue International and Cinema First - deck and playback available
2 Nov 2022
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In for a penny: The ‘internationalists’ and how insights are changing focus at HSBC

HSBC. NB Playback not available.
19 Oct 2022
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Greater Accuracy When Predicting the Likely Success of New Concepts and Ideas

Channel 4 & Trinity McQueen
6 Sep 2022
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How to shift strategic direction in a commoditised category by using human-centric design

Virgin Media O2 with Incite
20 Jul 2022
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Putting clients at the heart of our business

Irwin Mitchell, Insight Impact Award Finalist 2022
14 Jul 2022
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Using insights to flip sales and marketing strategy

Samsung, Insight Impact Award Finalist 2022
14 Jul 2022
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BT The MRS Clientside Team of the Year

Deck and playback
27 Apr 2022
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The Evolution of NatWest Insight

The NatWest team's journey to a more agile way of working
6 Apr 2022
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Peppa Pig in China

China Insight on how to develop the brand in China [AURA seminar 23rd March 2022]
23 Mar 2022
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Behind Closed Doors: initiating a fundamental shift in the way NBS designs for families

MRS Financial Services Award, Nationwide Building Society and Lens Deck and playback available
20 Jan 2022
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How research drove Jaguar Land Rover's profitability

MRS Business Impact of the Year, Jaguar Landrover with Northstar
20 Jan 2022
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How the Isle of Raasay Distillers Changed Category Convention to launch a Scotch Whisky

AQR Qualitative Excellence Award, Isle of Raasay Distillery and Boxclever
20 Jan 2022
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Systems Thinking Storytelling

Dec 2021, Dan Young SHED and Mel Hughes, Futures Housing, deck and playback available
1 Dec 2021
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Squad Games: Driving Action from Cross Departmental Closeness

John Lewis Partnership, November seminar
30 Nov 2021
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Strengthening our Customer Intuition

John Lewis Partnership, approach to customer closeness. November seminar
30 Nov 2021
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Becoming the most audience-centric publisher during a pandemic

Penguin Random House, Insight Impact Finalist 2021
19 Jul 2021
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Delivering Values and Value - How Research Shaped Co-op Membership in a Pandemic

Co-Op, Insight Impact WINNER 2021
19 Jul 2021
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Rebels with a cause

Dr Martins, with Sign Salad, Insight Impact Award Finalist 2021
19 Jul 2021
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Tap into the future: sustainable development of our water resources

United Utilities, Insight Impact Finalist 2021
19 Jul 2021
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A Journey to Profitability

Know Research with The Leprosy Mission
19 May 2021
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COVID 19: Everything's Changed, Nothing's Changed

Predicting the future with synthesis. With HSBC and SHED Research
14 Apr 2021
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Project Bruce Foresight: Predicting the Post-Covid Future

Co-Op with DecTech
14 Apr 2021
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Opposites Attract: Why Ethnography and Predictive Modelling are a Surprisingly Happy Couple

How Macmillan Cancer Support used a combination of methodologies to inform its fundraising and services strategy
9 Mar 2021
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PLAYBACK: Opposites Attract: Why Ethnography and Predictive Modelling are a Happy Couple

9 Mar 2021
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Helping Customers Thrive

AURA Insight Impact Award Finalist 2020, HSBC
10 Sep 2020
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Long-term Care Research: Putting care seekers’ voices at the heart of business strategy

AURA Insight Awards Finalist 2020, Legal & General
10 Sep 2020
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Opening our eyes to blindness

AURA Insight Impact Award Finalist 2020, RNIB
10 Sep 2020
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Safeguarding the future of cricket

AURA Insight Impact Award Finalist 2020, England & Wales Cricket Board
10 Sep 2020
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Serving business customers better

AURA Insight Impact Awards Finalist 2020, BT Enterprise
10 Sep 2020
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Using biometrics to make Formula 1 more culturally relevant

Insight Impact Awards Finalist 2020, Formula 1
10 Sep 2020
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Using semiotics to evolve the descriptors of whisky flavours

AURA Insight Impact Awards 2020 Winner, Chivas Brothers, Pernod Ricard
10 Sep 2020
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Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
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Changing perceptions: Regaining the communication high ground for transgender people

Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++
9 Jul 2020
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Changing the future of renting

Sigma Capital, Trinity McQueen
9 Jul 2020
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Dear Beano: Taking reader insight from a letters page to global, of the moment insight tools

Beano studios, digital transformation
9 Jul 2020
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Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
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Exploring Health, Nutrition and Exercise Through the Eyes of Children

++ Not for sharing outside of AURA membership++ Sherbert Research for Public Health England and the BBC
29 Apr 2020
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Make More of Your Existing Research: Fixing Primark's German Problem

SHED Research & Primark
29 Apr 2020
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Opening Eyes: The Insights Behind RNIB's Strategy and Rebrand

RNIB and Versiti
29 Apr 2020
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PLAYBACK Making More of Your Existing Research

29 Apr 2020
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PLAYBACK #Unfiltered and the FIFA Women's World Cup 2019

29 Apr 2020
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PLAYBACK Welcome to the Qualitative Side of Social Data

29 Apr 2020
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The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
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#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
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Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
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Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
21 Jan 2020
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The Story of 4G Assure

BT & Populus Winner 2019 MRS Award for Business Impact (UK)
21 Jan 2020
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How to Win Friends and Influence People: Engaging publishing stakeholders with Audience Insight

Laura Bijelic, Penguin Random House, webinar
19 Sep 2019
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A cultural immersion into payment technology

Vocalink (Barclaycard) and IPSOS MORI
19 Jan 2019
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From Sparkplugs to Singalongs

The AA and Acacia Avenue
19 Jan 2019
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Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
19 Jan 2019
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The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
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The soundtrack to life: exploring how UK youth interact with online music and its creators

PRS, Join the Dots
19 Jan 2019
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Three's brand reputational analysis

19 Jan 2019
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(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
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Bidfood’s Trends

Bidfood Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
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Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
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Feedback Forum as a catalyst to becoming more insight led

Alzheimers Society 2018 finalist AURA Impact Awards November 2018 seminar
1 Nov 2018
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Making the case for investment in human customer service in an efficiency-driven world

Whitbread (Premier Inns) Winner 2018 AURA Insight Impact Award November 2018 seminar
1 Nov 2018
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Parks Transformed: the Impact of Insight on Local Authorities, Communities, and Tennis Participation

Lawn Tennis Association Finalist AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
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The Fastest Needs Segmentation in the West (of Yorkshire)

Leeds Building Society Finalist AURA Impact Awards 2018 November 2018 seminar
1 Nov 2018
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Getting in real life with Axe Lynx clients and the art of teen attraction

CrowdDNA July 2018 seminar
1 Jul 2018
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Reflections on P&G's US Hispanic acculturation model

Malcolm Evans, Natasha Delliston July 2018 seminar
1 Jul 2018
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Brand first aid in action

The Value Engineers and Berghaus May 2018 seminar
1 May 2018
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Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
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Assessing vfm in workplace pensions

Zurich & ORC January 2018 seminar
1 Jan 2018
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Bullshit bingo demystifying ‘cool’ to create tangible results

Mars Petfood & IPSOS MORI
1 Jan 2018
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Can Chairs Talk?

Kantar & Arper Text and data mining to understand brand health January 2018 seminar
1 Jan 2018
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Complexity and collaboration

The Sound & Reed Exhibitions January 2018 seminar MRS B2B Award Winner
1 Jan 2018
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Customer Feedback Platform

Watermelon & Barclays AURA Insight MRS Award 2017 January 2018 seminar
1 Jan 2018
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Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
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How to change the face of mental health by 2025

Nuffield Health and C Space MRS Healthcare Award Jan 2018 seminar
1 Jan 2018
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London underground - the engagement zone

Cog Research & Exterion Engagement with OOH digital media January 2018 seminar
1 Jan 2018
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The shopper moment of truth

Weetabix & Trinity McQueen January 2018 seminar
1 Jan 2018
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Blending Multiple Sources of Research

Plan International, AURA Impact Award Entry 2017
1 Nov 2017
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Insight Led Campaign Development at the Football Association

The FA, Insight Impact Award Entry 2017
1 Nov 2017
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Sky VIP: Launching Sky’s Led Loyalty Programme

Sky, Insight Impact Award Entry 2017
1 Nov 2017
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The M&S Customer Insight Festival

Marks & Spencer, AURA Impact Award Entry 2017
1 Nov 2017
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Using audience insight for more confident engagement

British Red Cross, AURA Impact Award entry 2017
1 Nov 2017
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Business Impact of the Year: How PRH Created an Insight Culture

Penguin Random House, MRS Award Winners 2017
1 Jan 2017
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How the LTA used behaviour change to gain the advantage point

Acacia Avenue, LTA, AQR Prosper Riley Smith Award 2017
1 Jan 2017
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Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict

Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
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The FA: Best In House Team

The FA, MRS Award for Best In House Team 2017
1 Jan 2017
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The TEGA Effect

2CV, MRS Winners 2017
1 Jan 2017
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True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
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Segmentation: More than the sum of its parts

Experian: 2017 AURA Impact Award winning presentation
15 Nov 2016
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