Knowledge

Category: New research techniques
Members only

Verve Beyond the Algorithm: Marrying AI with Human and Cultural Insight

23 Oct 2024
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Researching the Robot - a New Era for Market Research

d.ifferentology and The 7 Stars, MRS Award Winner
17 Jan 2024
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Innovation of the Year Final 2023

Tracksuit, Kantar UMMO, VoxPops International, MMR Worldwide, One Minute to Midnight. Decks and event playback
14 Jun 2023
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Snacking in the Metaverse

With Davies+Mckerr and Doritos (PepsiCo). Deck and playback available
31 May 2023
Members only

Why you need to be excited about Generative AI (e.g. ChatGPT) and how you should be using it

Deck and playback available
17 May 2023
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MRS Innovation of the Year: Lifestream

MRS Innovation of the year, Big Sofa Technologies
20 Jan 2022
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Activating Curiosity at Twinings

Customer Closeness Company
30 Sep 2021
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Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
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Getting Better Predictions Thanks to Behavioural Science

Trinity McQueen AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Insight As Art

Flex MR AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
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Insight As Art

FlexMR with British Gas
19 May 2021
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PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
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Qual MR

Integrating qual with AI
26 Nov 2020
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Getting closer to respondents

Using WhatsApp to reimagine mobile research
22 Oct 2020
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PLAYBACK The Naked Truth: How to Use WhatsApp

29 Apr 2020
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The Naked Truth: How to Use WhatsApp to Get Closer To Your Audience Than Ever Before

Kindling Strategy
29 Apr 2020
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#Unfiltered and the FIFA Women's World Cup 2019 (GenZ)

BBC Sport and Razor Research
29 Apr 2020
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Welcome to the Qual Side of Social Data

How British Red Cross Learned to Talk to People About Loneliness British Red Cross and Listen & Learn
29 Apr 2020
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PLAYBACK Wobblers Go To Hollywood

17 Mar 2020

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
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Reinventing Personality Measurement: The Real Why, the Hidden Who

Kantar Profiles Winner of 2019 MRS Grand Prix Cognitive segmentation
21 Jan 2020
Members only

Becoming an Agile Insights Team: From AI to Augmented Intelligence

Deep Blue Thinking, Workshop
1 Jul 2019
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Using Machine Learning in Market Research: The Death of Classical Monadic Design

Dynata and Factworks
1 Jul 2019
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Our house: using TV and excitement to bring the customer closer to key stakeholders

Northstar
19 Jan 2019
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Achieve your research objectives through passive metering

Respondi GIMRA
1 Sep 2018
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From optimising to satisficing: lessons, implication and applications of behavioural science

Corporate Culture July 2018 seminar
1 Jul 2018
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Paying (for) attention

British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
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Relationship capital

Sparkler Neuroscience
1 May 2018
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Short can be sweet

Real eyes May 2018 seminar
1 May 2018
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It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only

VR - What's the Reality?

BBC, IPSOS
1 Sep 2017
Members only

Re-Inventing How the Red Cross Innovates for the Victims of Violence and Armed Conflict

Catalyx, MRS/AURA Insight Management Award Winner
1 Jan 2017
Members only

The TEGA Effect

2CV, MRS Winners 2017
1 Jan 2017
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