Knowledge

Category: Innovation NPD Co Creation
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AURA's Innovation of the Year 2024: The Final

The shortlisted finalists present their submissions for this year's AURA Innovation of the Year Award
5 Jun 2024
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Innovation of the Year Final 2023

Tracksuit, Kantar UMMO, VoxPops International, MMR Worldwide, One Minute to Midnight. Decks and event playback
14 Jun 2023
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AURA's Innovation of the Year Final - Playback

29 Jun 2022
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Using Insight to Drive Innovative Change

With Ross Antrobus, Liv Golf Investments - Playback
22 Jun 2022
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Overcoming barriers: How to onboard stakeholders to drive innovation

With Ben Diamant, Ooni Part of the AURA/Blue Yonder Innovation Masterclass Series
16 Jun 2022
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MRS Innovation of the Year: Lifestream

MRS Innovation of the year, Big Sofa Technologies
20 Jan 2022
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Extending the reach of quantitative research

Flood & Partners Innovation of the Year Finalist 2021
30 Jun 2021
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Getting Better Predictions Thanks to Behavioural Science

Trinity McQueen AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Insight As Art

Flex MR AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Lumen Attention Measurement Platform (LAMP)

Lumen AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
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PLAYBACK: Innovation of the Year Final

30 Jun 2021
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Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
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PLAYBACK: Innovation in Action

Tinder style swiping, AI in Qual, the future of WhatsApp and new segmentation approaches
26 Nov 2020
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Qual MR

Integrating qual with AI
26 Nov 2020
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PLAYBACK: The Process of Innovation

Leading practitioners in ideation and innovation share their approaches
25 Nov 2020
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Supporting human centric innovation with digital first research

Verve
25 Nov 2020
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XM:Designing for Superiority

Blue Yonder's global approach to innovation
25 Nov 2020
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In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
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Building Customer Centricity: A big framework for growth

The Forge November 2019 seminar
19 Nov 2019
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Innovating with Impact

Craft & Scale, Joe Morrison
15 Oct 2019
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PLAYBACK Innovating with Impact

With Joe Morrison, Craft & Scale
15 Oct 2019

Co-designing the future of debt advice – flexing the qualitative muscle

2CV and The Money & Pensions Service
19 Sep 2019
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Using Machine Learning in Market Research: The Death of Classical Monadic Design

Dynata and Factworks
1 Jul 2019
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The power of emotions - TV ads that drive profit

Future Thinking
1 May 2019
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Developing a customer retention proposition

BT and Basis Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
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Solving business questions with AI generated insight

WARC, July 2018 Seminar Mentions Arper, Heineken
1 Jul 2018
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Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
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How to change the face of mental health by 2025

Nuffield Health and C Space MRS Healthcare Award Jan 2018 seminar
1 Jan 2018
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True lies and true implicit: how priming reveals the hidden truth

Conquest Research, Suzanne Lugthart eBay - MRS Award for Innovation in Research Methodology
1 Jan 2017
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A triple helping of innovation

EE GIMRA
1 Sep 2015
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Getting the ship to turn: Internal as well as external drivers of innovation success

MASH GIMRA
1 Sep 2015
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Innovation in car insurance

Freshminds GIMRA
1 Sep 2015
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