Knowledge

Category: SECTOR Food and drink fmcg
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AURA & AQR AI in Practice

4 Dec 2024
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Sustainability - Driving Impact

Samworth Brothers Insight WINNER of Insight Impact Award 2023, with BoxClever
28 Jun 2023
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Snacking in the Metaverse

With Davies+Mckerr and Doritos (PepsiCo). Deck and playback available
31 May 2023
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Dual Control - Shifting the Waitrose Convenience Strategic Outlook

Waitrose and See Research, AURA/AQR Qualitative Showcase November 2022
23 Nov 2022
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Lot 42: A Refreshing Case for Semiotics

23 Nov 2022
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How the Isle of Raasay Distillers Changed Category Convention to launch a Scotch Whisky

AQR Qualitative Excellence Award, Isle of Raasay Distillery and Boxclever
20 Jan 2022
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MRS Innovation of the Year: Lifestream

MRS Innovation of the year, Big Sofa Technologies
20 Jan 2022
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Activating Curiosity at Twinings

Customer Closeness Company
30 Sep 2021
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Need Driver Mapping Need-base segmentation without the survey

Discover.ai with Unilever AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Using augmented reality to drive innovation in pack and concept testing

Kadence International with Asahi International Finalist for AURA Innovation of the Year 2021
30 Jun 2021
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Igniting Consumer Centricity

Large scale digital consumer closeness Mingle Connections and Moet Hennessey
26 May 2021
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Cooking up some inspiration for Lurpak

Folk Research
19 May 2021
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PLAYBACK: Right Trend, Standout Product

Sainsburys
20 Apr 2021
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Right Trend, Standout Product

With Sainsburys talking about their Trendhunter platform
20 Apr 2021
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Using semiotics to evolve the descriptors of whisky flavours

AURA Insight Impact Awards 2020 Winner, Chivas Brothers, Pernod Ricard
10 Sep 2020
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Big Job, Little Time: Evolving the Brand Positioning for a leading soft drink

See Research, July 2020 seminar
9 Jul 2020
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Customer Segmentation: Living and Breathing

Brand Ignite, Dominos
9 Jul 2020
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Semiotics in action PLUS how brands can communicate safety and optimism in post COVID world

Sign Salad, Danone, webinar charts
26 May 2020
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PLAYBACK Embedding Research at the Heart of a Business

31 Mar 2020

Bells and Whistles

Qual Street and Bells & Whistles Bakery MRS/ ICG Award for Independents 2019
21 Jan 2020
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(Wo)man vs machine: from competition to collaboration

SKIM, Danone
19 Jan 2019
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Bidfood’s Trends

Bidfood Finalists AURA Insight Impact Awards 2018 November 2018 seminar
1 Nov 2018
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Ellas Kitchen case study

Ellas Kitchen and CSpace January 2018 seminar
1 Jan 2018
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It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
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