AURA

Who Stole Oprah's Crown?

The story of the BookTok Phenomenon, with Listen & Learn

14 Dec 2022

Members only

Dual Control - Shifting the Waitrose Convenience Strategic Outlook

Waitrose and See Research, AURA/AQR Qualitative Showcase November 2022

23 Nov 2022

Members only

Getting Emotional about Electric Vehicles

BoxClever and LeasePlan, AURA/AQR Qualitative Showcase November 2022

23 Nov 2022

Members only

Lot 42: A Refreshing Case for Semiotics

23 Nov 2022

Members only

Insights Assemble: Getting more for less through cinema industry collaboration

With Vue International and Cinema First - deck and playback available

2 Nov 2022

Members only

In for a penny: The ‘internationalists’ and how insights are changing focus at HSBC

HSBC. NB Playback not available.

19 Oct 2022

Members only

The World in 2030: How Insight Drives Medium-Term Strategic Planning

White Space Strategy, deck and playback available

5 Oct 2022

Members only

5 Secrets of a Successful Community

Coventry Building Society

20 Sep 2022

Members only

How a community can embed a segmentation into your business

Virgin Media O2 with Researchbods

20 Sep 2022

Members only

How Lowell Engages with Customers in Problem Debt

Lowell Group

20 Sep 2022

Members only

The role of panels and communities at Sky

20 Sep 2022

Members only

Closing the Say Do Gap

Simon Shaw, Trinity McQueen

6 Sep 2022

Members only

Greater Accuracy When Predicting the Likely Success of New Concepts and Ideas

Channel 4 & Trinity McQueen

6 Sep 2022

Members only

How to shift strategic direction in a commoditised category by using human-centric design

Virgin Media O2 with Incite

20 Jul 2022

Members only

Championing Modern Britain

Lloyds Banking Group, Insight Impact Award Finalist 2022

14 Jul 2022

Members only

Putting clients at the heart of our business

Irwin Mitchell, Insight Impact Award Finalist 2022

14 Jul 2022

Members only

The semiotics of funeral care

The Co-Op with Sign Salad, Insight Impact Award finalist 2022

14 Jul 2022

Members only

Using insights to flip sales and marketing strategy

Samsung, Insight Impact Award Finalist 2022

14 Jul 2022

Members only

Workplace ISA

Legal & General, Insight Impact Award Finalist 2022

14 Jul 2022

Members only

AURA's Innovation of the Year Final - Playback

29 Jun 2022

Members only

Shining a Light on Cultural Shadows

Verve, deck and playback

23 Jun 2022

Members only

Using Insight to Drive Innovative Change

With Ross Antrobus, Liv Golf Investments - Playback

22 Jun 2022

Members only

Overcoming barriers: How to onboard stakeholders to drive innovation

With Ben Diamant, Ooni Part of the AURA/Blue Yonder Innovation Masterclass Series

16 Jun 2022

Members only

Semiotics: Getting to the truly emergent

With Kimberley Howard, Verve. Deck and playback available

8 Jun 2022

Members only

Appreciative Enquiry: unlocking powerful sporting insight and engagement

British Triathlon and Brand Ignite, presented at Quirks London 2022

4 May 2022

Members only

Fit for purpose: providing consumer meaning to a corporate vision

Santander with Red Blue, presented at Quirks London

4 May 2022

Members only

Hybrid segmentation: having your cake and eating it

Very Group with Boxclever, presented at Quirks London 2022

4 May 2022

Members only

BT The MRS Clientside Team of the Year

Deck and playback

27 Apr 2022

Members only

The Evolution of NatWest Insight

The NatWest team's journey to a more agile way of working

6 Apr 2022

Members only

Collaborating to deliver the sweet spot within a segmentation

Compass research [AURA seminar 23rd March 2022]

23 Mar 2022

Members only

Peppa Pig in China

China Insight on how to develop the brand in China [AURA seminar 23rd March 2022]

23 Mar 2022

Members only

Small is Beautiful

Craft on the power of collaboration [AURA seminar 23rd March 2022]

23 Mar 2022

Members only

The power of specialists

Little Wing/Open Questions/Field Notes on the power of collaboration [AURA seminar 23rd March 2022]

23 Mar 2022

Members only

How to talk to consumers about sustainability

Listen & Learn Research Deck and playback available

23 Feb 2022

Members only

Behind Closed Doors: initiating a fundamental shift in the way NBS designs for families

MRS Financial Services Award, Nationwide Building Society and Lens Deck and playback available

20 Jan 2022

Members only

Covid and the Forgotten C

MRS Social Research, Macmillan Cancer Support

20 Jan 2022

Members only

Dentsu Attention Economy Project

MRS Award for Media Research 2021 with Mike Follett, Lumen

20 Jan 2022

Members only

How research drove Jaguar Land Rover's profitability

MRS Business Impact of the Year, Jaguar Landrover with Northstar

20 Jan 2022

Members only

How the Isle of Raasay Distillers Changed Category Convention to launch a Scotch Whisky

AQR Qualitative Excellence Award, Isle of Raasay Distillery and Boxclever

20 Jan 2022

Members only

MRS Innovation of the Year: Lifestream

MRS Innovation of the year, Big Sofa Technologies

20 Jan 2022

Members only

The Compelling Power of Positivity: Inspiring people to donate to a worthy cause

NSPCC with Mindlab

20 Jan 2022

Members only

Quant Research: The Unspeakable Truth

With Flood & Partners Playback + deck

12 Jan 2022

Members only

Knowledge

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