Knowledge

Category: Ad testing and comms development
Members only

Rebels with a cause

Dr Martins, with Sign Salad, Insight Impact Award Finalist 2021
19 Jul 2021
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Lumen Attention Measurement Platform (LAMP)

Lumen AURA Innovation of the Year Finalist 2021
30 Jun 2021
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Cooking up some inspiration for Lurpak

Folk Research
19 May 2021
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How to keep people moving and physically distanced (or why don’t people do what we tell them!)

The Behavioural Architects MRS Jeremy Bullmore Award for Creative Development 2020
9 Feb 2021
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Beyond Binary: How Brands Can Navigate Gender Representation

Sign Salad, Neuro Insight, 7Stars
9 Dec 2020
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PLAYBACK Beyond Binary: How Brands Can Navigate Gender Representation

9 Dec 2020
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Changing perceptions: Regaining the communication high ground for transgender people

Magenta Research +++ Due to the sensitive nature of this research, please do not share it outside of the AURA membership+++
9 Jul 2020
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PLAYBACK The Science of Influencer

7 Apr 2020

PLAYBACK Wobblers Go To Hollywood

17 Mar 2020

In Context Testing Tool for POS

Lumen Research and Tesco Winner 2019 MRS Award for Research Innovation
21 Jan 2020
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PLAYBACK Using storytelling to drive ad memorabilty and effectiveness

With Rightmove and Neuro Insight
14 Nov 2019

Using storytelling to drive advertising memorability and effectiveness

Rightmove and Neuro-Insight, webinar
14 Nov 2019
Members only

Building Behavioural Science capabilities for Barclays comms development

Barclays & The Behavioural Architects
26 Sep 2019
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Using AI to Help Brands Create Exceptional Digital Advertising Content

MetrixLab
1 Jul 2019
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Welcome to the world of voice and AI

BBC research on the shifting media landscape
1 Jul 2019
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Exploring gambing perceptions

Twitter and Sparkler
1 May 2019
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The power of emotions - TV ads that drive profit

Future Thinking
1 May 2019
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From Sparkplugs to Singalongs

The AA and Acacia Avenue
19 Jan 2019
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Ghosts on the line: researching suicide on the railway

Network Rail, Samaritans, Robin Pharaoh, Encounter Consulting, Future Agenda
19 Jan 2019
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The priming effect: how advertising intensifies motoring magazines' impact

Bauer Media, Haymarket, Immediate Media, Dennis Publishing, Emotional Logic
19 Jan 2019
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Brand first aid in action

The Value Engineers and Berghaus May 2018 seminar
1 May 2018
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Paying (for) attention

British Gas & Lumen May 2018 seminar Eyetracking
1 May 2018
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Research creatives love

BAMM BT May 2018 seminar
1 May 2018
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Short can be sweet

Real eyes May 2018 seminar
1 May 2018
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Sweating the small stuff

The Behavioural Architects May 2018 seminar
1 May 2018
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Using storytelling to drive advertising memorability

Neuro Insight and Rightmove May 2018 seminar AURA Award winning presentation
1 May 2018
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It's Funny Because It's True - Using Laughter to Find New Brand Stories

Firefly, Millward Brown, General Mills
1 Sep 2017
Members only
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